Caru – Do Outono

Timeline

2020

Company

Caru

Role

Creative Direction, Storyboarding, Illustration & Motion Design

Tools

Illustrator, After Effects

Deliverables

Animated music video, storyboard, visual concept, social media assets (covers, posts & GIFs)

Animated close-up of a brown eye with autumn leaves falling across the frame and shifting light effects that change the colors of the scene.

Project Overview

Do Outono is an animated music video created for Caru, a Brazilian MPB artist known for her warm, melancholic sound. During my freelance period, she approached me with a simple, open brief: visually interpret her new song through animation. With no strict guidelines and only a release deadline to meet, I led the full creative process, from concept and storyboard to design, animation, and delivery.

The video blends abstract storytelling, seasonal symbolism, and a handcrafted visual style. Over the course of 2–3 weeks, I built a unique visual language that reflects the song’s emotional landscape and deepens the audience’s connection to the lyrics.

The Challenge

With full creative freedom came a different kind of challenge: creating a narrative that was abstract, expressive, and experimental, while still avoiding repetition and ensuring the visuals meaningfully supported the music.

The song’s imagery centers on autumn light reflecting off brown eyes. I needed to translate that poetic concept into visual form without becoming literal, and without overwhelming the viewer. Balancing texture, color shifts, rhythm, and symbolism became the foundation of the piece.

My Role & Collaboration

This project was entirely solo-driven.
I handled:

  • Creative direction
  • Concept development
  • Storyboarding
  • Illustration & design
  • Animation & timing
  • Texture treatment
  • Final compositing and audio polish
  • Social media deliverables (covers, posts & GIFs)

Caru reviewed and approved major stages (storyboard ➝ design ➝ animation), but otherwise trusted my direction fully.

Collage showing the project’s visual development: reference images, initial hand-drawn sketches, the chosen autumn-inspired color palette, and early style frames.Collage showing the project’s visual development: reference images, initial hand-drawn sketches, the chosen autumn-inspired color palette, and early style frames.

The Process

Discovery & Inspiration

The lyrics describe how autumn light illuminates the brown eyes of a lover. This imagery informed the whole visual system:

  • A warm, melancholic palette inspired by fall
  • Constant motion to mimic wind, drifting dust, and falling leaves
  • Silhouettes and masked lighting effects to highlight how “light” interacts with forms
  • Abstract shapes punctuated by recurring motifs like leaves and close-up eyes

I wanted the viewer to feel the season, its softness, nostalgia, and warmth, through color and movement alone.

Workflow & Tools

Hand-drawn storyboard

  • Defined pacing, visual beats, and transitions tied to the music.

Illustrator designs

  • Cleaned up the storyboard and applied the full color palette.
  • Delivered to the artist for approval before animation.

After Effects animation

  • Timing synced closely to the beat.
  • Textures added using layered, subtle noise to evoke wind-blown dust (not static).
  • Light used as a color-shifting mask across key scenes.

AI Integration

Iteration & Feedback

Because the creative direction was open, feedback centered on clarity and emotional tone rather than revisions. The main iteration challenges were:

  • Ensuring scenes felt fresh and non-repetitive
  • Balancing texture so it felt “alive” but never distracting
  • Keeping transitions rhythmic and tied to the beat
  • Communicating the lyrics without becoming literal

The final animation evolved through careful pacing and refinement, not dramatic structural changes.

GIF showing a side-by-side comparison of storyboard animatic frames and their final animated versions, illustrating the evolution from sketches to polished motion.GIF showing a side-by-side comparison of storyboard animatic frames and their final animated versions, illustrating the evolution from sketches to polished motion.

The Solution

The final video is an expressive, abstract interpretation of Do Outono, a blend of warm seasonal tones, flowing textures, and gentle rhythmic animation. Light becomes a storytelling device, shifting colors and silhouettes as it moves through scenes.

Every element, from falling leaves to drifting dust, reinforces the mood and emotional atmosphere of the song.

The result is an animation that feels handcrafted, immersive, and deeply connected to the music’s lyrical world.

Final scene of the animation showing Caru’s name forming on screen as a leaf and moving light pass over it.Final scene of the animation showing Caru’s name forming on screen as a leaf and moving light pass over it.

Impact

The video was released across YouTube, Instagram, and Spotify, where it resonated strongly with Caru’s audience. Fans praised the visuals, and Caru continues to reshare the animation years later.

For me, this project became a turning point at the start of my career:

  • It showcased my ability to direct and animate an entire piece independently
  • It pushed me to experiment and refine my personal style
  • It gave me confidence to take on projects with full creative ownership

Reflection

Do Outono remains one of the most meaningful personal projects I've created. It emerged during a difficult, uncertain time, early in the pandemic, while I was job searching, and became the project that helped shape my creative voice.

It taught me how to tell stories visually without relying on literal imagery, how to build emotion through texture and light, and how to lead a project from concept to final delivery with confidence.