
Timeline
2020
Company
Caru
Role
Concept, Illustration, Graphics Design, Motion Design
Tools
Hand-drawing, Illustrator, After Effects
Deliverables
Animated music video, social media assets (covers, posts & GIFs)
Do Outono is an animated music video created for Caru, a Brazilian MPB artist known for her warm, melancholic sound. During my freelance period, she approached me with a simple, open brief: visually interpret her new song through animation. With no strict guidelines and only a release deadline to meet, I led the full creative process, from concept and storyboard to design, animation, and delivery.
The video blends abstract storytelling, seasonal symbolism, and a handcrafted visual style. Over the course of 2–3 weeks, I built a unique visual language that reflects the song’s emotional landscape and aims to make the audience’s connection to the lyrics deeper.
With full creative freedom came a different kind of challenge: creating a narrative that was emotional, expressive, and experimental, while still avoiding repetition and ensuring the visuals meaningfully supported the music.
The song’s imagery centers on autumn light reflecting off her lover's brown eyes. I needed to translate that poetic concept into visual form without becoming too literal, and without overwhelming the viewer. Balancing texture, color shifts, rhythm, and symbolism became the foundation of the piece.
This project was entirely solo-driven.
I handled:
Caru reviewed and approved major stages (storyboard, design, animation), but otherwise trusted my direction fully.


The lyrics describe how the light in the fall season illuminates a subject's brown eyes. This imagery informed the whole visual system:
I wanted the viewer to feel the season, its softness, nostalgia, and warmth, through color and movement alone.
Hand-drawn storyboard
Illustrator designs
After Effects animation
Because the creative direction was open, feedback centered on clarity and emotional tone rather than revisions. The main iteration challenges were:
The final animation evolved through careful pacing and refinement, not dramatic structural changes.


The final video is an expressive, poetic interpretation of Do Outono, a blend of warm seasonal tones, flowing textures, and gentle rhythmic animation. Light becomes a storytelling device, shifting colors and silhouettes as it moves through scenes.
Every element, from falling leaves to drifting dust, reinforces the mood and emotional atmosphere of the song.
The result is an animation that feels handcrafted, immersive, and deeply connected to the music’s lyrical world.


The video was released across YouTube, Instagram, and Spotify, where it resonated strongly with Caru’s audience. Fans praised the visuals, and Caru continues to reshare the animation years later.
For me, this project became a turning point at the start of my career:
Do Outono remains one of the most meaningful personal projects I've ever created. It emerged during a difficult, uncertain time, early in the pandemic, while I was job searching, and became the project that helped shape my creative voice.
It taught me how to tell stories visually without relying on literal imagery, how to build emotion through texture and light, and how to lead a project from concept to final delivery with confidence.