In April 2022, the People & Culture team at Aceable reached out with an idea for an internal video series that would spotlight employees across departments. The goal was to give the company a closer look at each team’s daily work, career paths, and unique contributions. I was responsible for the full creative execution, from developing the series’ visual identity to editing, sound design, and motion graphics.

Aceable’s People & Culture team wanted to foster stronger connections between departments and help employees better understand one another’s roles. Traditional job descriptions weren’t conveying the full picture, so they envisioned The More You Know: a short-form interview series where team members could share what they do in their own words, making internal communication more relatable and human.

I partnered closely with the People & Culture team to shape the creative direction and bring their concept to life. My role covered:

• Developing the logo and visual identity
• Designing motion graphics and opening titles
• Editing and sound design for each episode

The name The More You Know immediately evoked the energy of classic talent and quiz shows. I leaned into that concept, experimenting with neon and flashcard-inspired aesthetics before merging both ideas into a fun yet professional visual system. The look needed to feel lively and inclusive, so I built a vibrant color palette rooted in Aceable’s brand colors to reflect our team’s diversity.

I created the visual identity in Illustrator and Photoshop, and used After Effects to animate the titles and graphics. Premiere Pro handled video editing, while Adobe Audition supported the final sound mix.

Once the visual identity and motion language were in place, I worked with the P&C team to fine-tune the tone, balancing playfulness with a sense of clarity and professionalism. The halftone texture became a key element in solving a practical challenge: many employee photos weren’t high resolution, so the treatment gave them a cohesive, stylized look while nodding to the retro game show vibe.

The final series featured dynamic glitch transitions, halftone portraits, and colorful lower-thirds that tied back to each employee’s department. Each episode began with a lively intro screen introducing the featured team member before transitioning into their interview. The editing approach kept things simple and authentic, letting the interviews take center stage while the graphics added rhythm and visual energy.